Donor`s perspective
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Donor's perspective
This guide shall help you understand some of the basic motivations of an individual's willingness to donate to a charitable cause. Approximately 30 fundraisers from the Czech Republic, Bulgaria and Slovakia asked their donors for the reasons and circum-stances that make them say "Yes" or "No" to a donation request. This guide was shaped by responses from these donors and personal experience of these fundraisers, as well as the input from several other experts and fundraising consultants. We believe that clear understanding of donor's motivations is an important piece of the mosaic of successful fundraising.

 
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